Team Sky - Tour Fever

In 2014 Tour de France came to the UK and we wanted to show fan support for Team Sky. In order to do this, we created a lolly that dyed the tongue blue, the exact colour of Team Sky brand blue. A few blue tongues later we got a social campaign spreading across the UK with the hashtag - tourfever.

As a result, it became the most popular hashtag for of the tour and gained over 100,000 new followers for Team Sky.