Evans Cycles - I am Getting On
How to get seniors to get on their bikes? Speak their language. Especially, if it’s a Brompton bike you’d like them to ride.
We experimented with the phrase ‘getting on’ and built a campaign around that.
Award winning portrait photographer Spencer Murphy was commissioned to take the pictures for the campaign.
The print campaign was expanded into digital boards where we created interaction between the Brompton logo and the headline ‘I’m getting On’.
